Models
Turnkey vs white label vs custom build.
Three real ways to launch an online casino. This page reframes them from the turnkey perspective — the middle ground where most serious independent operators land.
White label
Fastest — weeks
You operate under the provider's gambling license, on their platform, sharing 15–40% of NGR with them indefinitely. Low upfront cost, low control, low margin ceiling. The provider ultimately controls the player database.
Best for: First-time operators, quick market tests, sub-€50K launch budgets.
Turnkey
FeaturedMedium — 2–4 months
You own the license, the player data, and the brand. You license a pre-built platform and integrate your own PSP relationships. Higher upfront (~€30K+ platform, licensing on top), but ongoing economics are dramatically better — flat platform fee or 0–5% revenue share.
Best for: Committed independent operators, affiliates graduating from RevShare, white label operators ready to own the stack.
Custom build
Slowest — 12+ months
You build the entire platform from scratch. Seven-figure investment, in-house engineering, full product roadmap control. Only worth it if you have genuine product differentiation vs. what turnkey platforms already offer.
Best for: Large groups, multi-brand operators, product-led teams with a clear differentiated roadmap.
Side-by-side
| Dimension | White label | Turnkey | Custom build |
|---|---|---|---|
| Launch speed | Weeks | 2–4 months | 12+ months |
| Upfront capital | Lowest — sub-€50K possible | €30K+ platform, plus license (€30K–€100K+) | €1M+ |
| Gambling license | Provider's license — you ride the umbrella | Your own license — you hold it directly | Your own license |
| Ongoing revenue share | 15–40% of NGR forever | 0–5% or flat monthly platform fee | Zero platform share — direct operating costs |
| Player data ownership | Provider controls it | Yours | Yours |
| PSP relationships | Under the provider's contracts | Signed directly in your name | Direct |
| Customisation depth | Skin-level (logo, colours, content) | Deep — UX, bonus engine, product decisions | Total — you own the stack |
| Operational responsibility | Marketing only — provider handles compliance/payments/tech | Marketing + compliance + payments (you own it) | Everything |
| Exit / asset value | Limited — tied to the provider | High — an independently sellable asset | Highest |
| Best suited for | Market tests, first launches, sub-€50K budgets | Committed operators building an owned brand | Multi-brand groups with product differentiation |
Ranges and structures vary by provider and jurisdiction. Specific terms are confirmed during matching and direct contracting.
If you've decided turnkey is right for you, let's talk →
Send us a short note. 30-minute discovery call, honest read on whether turnkey fits your capital and timeline.